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Growing up with curly hair, I've always loved scrunchies.
In 2019, I was shopping around for new scrunchies, and I was frustrated. Visiting big box retailers like Target and CVS, I couldn't find what I was looking for - hair accessories that spoke to my personality and values.
That's when The Scrunchie Club™ was born.
The Scrunchie Club™ partners with womxn and non-binary artists to develop our limited edition designs.
We love that we're able to bring together different artistic visions to create something for everyone.
Each of our partner artists selects a cause they care about, and 15% of the profits from their design are donated.
Customers often share that strangers ask them about our scrunchies - we love that wearing our scrunchies create the opportunity to share more about your favorite causes.
While our first year has been challenging, it's also been a year of learning and growing as a small business owner.
From the bottom of my heart, thank you for sharing the scrunchie love!
-Alyssa Kaplan
Founder
Recently, a colleague asked me about my curly hair routine - while she has straight hair, her elementary school-aged daughter has curls, and they are learning how to care for it.
So, that got me thinking. What do I wish I knew back then? Here’s my best advice for young girls with curly hair (and their parents!)
