Our Founder, Alyssa, was shopping for new scrunchies in New York City when she noticed something strange. None of the hair accessories available were celebrating what makes us unique.After that day, she set out to create scrunchies for those who celebrate what makes them different - for those who are weird and know that's what makes them extraordinary.
We all know scrunchies, but how and when were they invented? And how have scrunchies influenced pop culture? In this blog post, we’ll dig into the origins of our favorite hair accessory, and share some of our favorite moments in scrunchie history.