Growing up with curly hair, I've always loved scrunchies.
In 2019, I was shopping around for new scrunchies, and I was frustrated. Visiting big box retailers like Target and CVS, I couldn't find what I was looking for - hair accessories that spoke to my personality and values.
That's when The Scrunchie Club™ was born.
The Scrunchie Club™ partners with womxn and non-binary artists to develop our limited edition designs.
We love that we're able to bring together different artistic visions to create something for everyone.
Each of our partner artists selects a cause they care about, and 15% of the profits from their design are donated.
Customers often share that strangers ask them about our scrunchies - we love that wearing our scrunchies create the opportunity to share more about your favorite causes.
While our first year has been challenging, it's also been a year of learning and growing as a small business owner.
From the bottom of my heart, thank you for sharing the scrunchie love!
-Alyssa Kaplan
Founder
Growing up, I hated my curly hair. I was so envious of all of my friends with sleek, straight hair that was easy to maintain. They would braid each other’s hair at sleepovers and keep hair brushes in their middle school lockers. I stewed in jealously.