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How to Support Small Businesses Without Spending Money

January 04, 2021

How to Support Small Businesses Without Spending Money

In a September 2020 Impact Report by crowd-sourced local business review site Yelp, they reported that 163,735 businesses have closed in the U.S. since March 1, a 23% increase from July 2020.

While the realities of 2020 have put a financial strain on many, there are still ways you can support small businesses without spending a dime. In this post, we’ll share our favorite ways to spread the small business love for $0.

Write a Review for a Past Purchase

If you’ve purchased from a small business in the past, we encourage you to go back and leave a review on their website. 

And why is that? It’s helpful to potential customers! According to TrustPilot, 89% of consumers worldwide read reviews before making a purchase.

You can make your review extra helpful by including the below information:

  • Who you purchased the product for - was it for yourself, or was it a gift? If it was a gift, how did the recipient react when they opened it?
  • Any information about shipping - Did it ship quickly? Was the unboxing experience noteworthy?
  • Your experience using the product - How does it make you feel?
  • Photos of the product

Follow and Interact on Social Media

You might be thinking - does this really matter? But liking, commenting, and sharing social media posts from your favorite small businesses helps boost their content in the algorithm, meaning they’ll be reaching more potential customers! This is especially essential on Instagram, which favors sharing and saving content.

And on a personal note, growing your social following can be a bit of a slog for small business owners - every follow and interaction makes my day a little brighter.

Tell a Friend About Your Favorite Small Business

If you’ve loved your experience with a small business, one of the most impactful things you can do to help them is talking about it with your friends and family! Data and market measurement firm Nielsen found that 92% of people trust recommendations from friends and family (also known as word of mouth marketing) over other types of advertising.

By sharing your own small business recommendations, your friends and family will have them in mind when they are shopping for something specific. At The Scrunchie Club, a large majority of our customers have found us through personal recommendations! 


In search of some small businesses to support? We recently highlighted some of our favorite small and independent businesses in our 2020 shop small gift guide!